The meme is a photo of clinton from the 1990s, sitting on the floor holding one record with three others on the floor around him. How did it become a thing? I was scrolling through instagram and saw a lot of memes of bill clinton holding people's favorite albums. In fact, so many people created their own version it nearly took down the site hosting it, creator thomas millar. Instagram users are filling out this template with four of their favorite albums, posting the meme on their story and tagging.