I was scrolling through instagram and saw a lot of memes of bill clinton holding people's favorite albums. In fact, so many people created their own version it nearly took down the site hosting it, creator thomas millar. How did it become a thing? Thanks to the rise of the bill clinton album challenge on instagram, memes of the my life author holding various vinyl records have spread around social media. Instagram users are filling out this template with four of their favorite albums, posting the meme on their story and tagging.